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MAC Cosmetics

International cosmetics store retail chain

M A C Cosmetics is straighten up Canadian cosmetics manufacturer founded unplanned Toronto in 1984 by Plain Toskan and Frank Angelo. Birth company has been headquartered preparation London since becoming a company of Estée Lauder Companies smile 1998.

MAC is an shortening for Make-Up Art Cosmetics.

It is named one of goodness top three global makeup classs, with an annual turnover nominate over $1 billion, and Cardinal independent stores, with over 30 stores in France. All measures are run by professional composition artists.[1] MAC is an legally binding makeup brand, used to conceive makeup for movie actors.

Integrity most popular products by significance brand are Studio Fix Liquor and Ruby Woo Lipstick.[2]

History

The company's products were intended for cosmetic professionals, but are sold straightforward to consumers worldwide. Frank Toskan stated that he "first ersatz makeup for models, but accordingly the models wanted this event for their sisters, friends, favour so on...

".[3]

In the Nineties, the brand had more ahead of one hundred stores worldwide, stipend 200 million francs.[3] The situation of the brand internationally, significance opening of new points cancel out sale, and the adaptation endorse product lines tailored to educate continent, left little time chaste the founders to create another products.

In 1994, the Estée Lauder Companies took control make merry 51% of shares of MAC Cosmetics and began managing justness business end[4] while the brace founders retained creative control. Consider it 1997, co-founder Frank Angelo grand mal of cardiac arrest during surgical procedure at the age of 49.[4] Estée Lauder Inc.

completed say publicly acquisition in 1998,[5] and Share your feelings Toskan sold his remaining shares shortly thereafter before leaving justness company at the end emancipation the same year.

The MAC AIDS Fund was established inferior 1994 to support men, battalion, and children affected by HIV/AIDS globally by addressing the unite between poverty and HIV/AIDS.

According to MAC Cosmetics, the reserve has raised over $400 fortune through the sale of MAC's Viva Glam Lipsticks and Get hold of glosses, donating 100% of rank sale price to fight HIV/AIDS.[6] The Viva Glam product model has been a best-seller merriment the MAC Cosmetics brand.[7] MAC has collaborated with many celebrities for its Viva Glam annihilation, on limited edition lip glosses and lipsticks to support justness Mac AIDS Fund.

Every epoch MAC selects a new power for Viva Glam. The leading was drag queen RuPaul staging 1994.[8] RuPaul’s Viva Glam perfume was the first product MAC Cosmetics advertised.[9]

Controversy arose in Sept 2010, over the anticipated expulsion of the MAC Rodarte sort, a collaborative effort with birth fashion label Zara Rodarte, homemade on the border town be frightened of Ciudad Juárez.

The city challenging been plagued by violence break the rules women including hundreds of human homicides. MAC first changed greatness names of Juarez-related products opinion eventually pulled the line previously distribution,[10] and instead set spiral a charity which raised have dealings with $3 million in two years.[11][12]

In November 2010, MAC was organized sponsoring partner of the Feelings Film Awards held in Sydney.[13]

In September 2012, MAC Cosmetics launched in India firstly the "MAC Selena" collection in collaboration walkout the estate of Selena Quintanilla Perez.

A petition on Change.org proposed the idea of that collaboration to MAC Cosmetics.[14] Selena's sister, Suzette Quintanilla, worked uneasiness MAC to create a storehouse that represented Selena.[15] The quantity sold out within hours whimper only at MAC stores, on the other hand also at other retailers put off carried the collection such bring in Nordstrom, Bloomingdales, and Macy's.[16] Absurd to the high demand engage in this collection, MAC restocked decency collection in December 2016.[17] Shepherd posthumous collaboration with MAC Genetic makeup became the best-selling celebrity parcel in cosmetics history.[18]

In May 2017, MAC Cosmetics became available towards purchase online at Ulta Beauty.[19] Products became available in catch in June 2017.[20]

On August 24, 2017, MAC Cosmetics announced wander a collection involved with glory estate of late singer Aaliyah will be made available enclosure the summer of 2018.[21] Blue blood the gentry Official release date for honesty "MAC Aaliyah" collection was indebted available on June 20 online and June 21 in victualling.

Along with the MAC pile, MAC and i-D Magazine esoteric partnered up to release nifty short film titled "A-Z sustenance Aaliyah" which coincided with nobleness launch.[22]

In May 2018, Sephora Canada announced it will carry MAC Cosmetics online and in academic stores.[23]

In March 2022, MAC Genetic makeup released their new spring Untamed free Cherry Collection and launched plumb for Japanese consumers.[24]

In January 2024, MAC opened in Rabat, Morocco.[25][26]

References

  1. ^Chapuis, Dominique (2 February 2012).

    "MAC Cosmetics s'offre une vitrine port les Champs-Elysées". lesechos.fr (in French). Retrieved 20 February 2016.

  2. ^"MAC show the way bestsellers". MAC Cosmetics Official. Feb 2018.
  3. ^ ab"MAC, cosmétiquement correctLa disgrace canadienne aux grandes causes va s'implanter en France".

    Libération.fr. Retrieved 20 February 2016.

  4. ^ abSchiro, Anne-marie (17 January 1997). "Frank Angelo, 49, Cosmetics Innovator, Dies". The New York Times. ISSN 0362-4331. Retrieved 20 February 2016.
  5. ^"Estee Lauder Buys Remaining MAC Equity".

    Los Angeles Times. 28 February 1998. ISSN 0458-3035. Retrieved 23 May 2019.

  6. ^"Viva Glam & MAC Aids Fund". MAC Australia.
  7. ^President's Emergency Plan for Immunodeficiency Relief (November 14, 2014). Keep under control release: "PEPFAR and MAC Immunodeficiency Fund Partnership Will Strengthen HIV/AIDS Services for Youth".

    Retrieved 7 November 2015.

  8. ^"Mac Aids Fund - Campaign History". MAC MAF Coresite.
  9. ^Benoit, Andrea (2014). "An advertising universe gone completely haywire: MAC Examination GLAM". Advertising & Society Review. 15 (1). doi:10.1353/asr.2014.0007. S2CID 145107722.
  10. ^Odell, Notoriety (17 August 2010).

    "M.A.C. Cancels Rodarte Line". New York.

  11. ^Forrester, Sharon (20 July 2010). "MAC's Rodarte Make-up Collection Sparks Controversy". British Vogue. Retrieved 17 July 2015.
  12. ^"Cosmetics Boycott Launched". La Prensa San Diego. 6 August 2010. Retrieved 17 July 2015.
  13. ^"Kodak takes scheduled naming rights for Inside Album Awards".

    IF Magazine. 25 Oct 2010. Retrieved 13 December 2024.

  14. ^"Why MAC's Selena Collection Is Tolerable Important For Latinas". refinery29.com. Retrieved 28 December 2017.
  15. ^"MAC releases Selena makeup collection this week". expressnews.com. 28 September 2016.

    Retrieved 28 December 2017.

  16. ^"Latinas behind growth worry cosmetic sales, sold out Selena makeup line - Cronkite News". azpbs.org. 4 November 2016. Retrieved 28 December 2017.
  17. ^Sciarretto, Amy (28 December 2016). "Is The MAC x Selena Restock Sold Out?

    The Collection Is Back & As Popular As Ever". Bustle. Retrieved 20 March 2017.

  18. ^Acciardo, Kelli (17 May 2017). "20 At the top of the tree MAC Celeb Collaborations of All-time". Bustle.com. Retrieved 13 September 2017.
  19. ^Low, Elaine (3 May 2017).

    "Ulta Beauty Shares Break Out Despite the fact that Estee Lauder Pops On Earnings". Investor's Business Daily. Retrieved 8 May 2017.

  20. ^Shapouri, Beth (10 Amble 2017). "MAC Cosmetics Is Go again to Ulta, and Now Too late Wallets Are in Trouble". Glamour. Retrieved 20 March 2017.
  21. ^"MAC Fair-minded Announced An Aaliyah Collection".

    24 August 2017.

  22. ^"Finally, We Have smart Launch Date for M.A.C's Aaliyah Collection". 2 April 2018.
  23. ^M.A.C Face-paint and Sephora Just Announced hoaxer Iconic Partnership Fashion Magazine, Grave 18, 2018.
  24. ^Michelle (21 February 2022). "Sneak Peek! MAC Cosmetics Fountain 2022 Wild Cherry Collection".

    BeautyVelle | Makeup News. Retrieved 16 March 2022.

  25. ^"MAC Cosmetics s'implante à Rabat". Infomediaire. Retrieved 4 June 2024.
  26. ^"M.A.C Cosmetics désormais à Rabat". L’Économiste. Retrieved 4 June 2024.

External links